Nowadays, starting from education to shopping has become internet oriented. You can get yourself educated, pay your essential bills, do your shopping, order your food and watch movies online. With so many people relying on the internet these days, business marketing strategies have also changed a lot. Be it a large-scale business or medium or small; every business house needs customers to run successfully. Previously, the only advertisement in television, magazine, newspaper and hoardings was the only way to attract customers. But time has changed and so do the technologies. People now rely more on the Google than on the traditional advertisements.
Google vs. Traditional Advertisements
When a person hears something about a new product such as cars, mobiles, laptops or even cosmetics, the first and foremost thing that he/she does is to Google it. That means he/she searches for that product online. May be due to the busy schedule of the people or something else, people hardly get time to watch TV ads or newspaper ads. Even for more detailed information, they search on Google. It is the best and the most trusted search engine worldwide. It can provide you with millions of search results in just .05 seconds. So, you get all the information, news and basic knowledge about anything and everything from Google. Thus, people trust Google a lot and also it is easy to access from anywhere and everywhere. All you need is an internet connection.
What Impact Have Google Ranks On Customers?
As mentioned earlier, Google can provide you with a lot of search results within a microsecond. But do you think people have the time to go through all those results? NO! Neither they have the time nor do they have the patience or trust. People only focus on the first few results on Google ranking page which is mostly the top three or four links. When a person searches for a product with a particular keyword in Google then, of course, the person is looking for that product to buy. Suppose, someone, searches “buy 20MP camera” that means the person is searching for a camera of 20 megapixels. If your company is selling such a product, then it should appear within the first to forth rank websites.
People trust Google, as said earlier, and thus they trust the high ranked websites displayed by it. So, if you get a higher rank, people will likely to trust your brand more, and thus you will get a lot of traffic flow in your website. Then the person will look for the product and will read the features and specifications. If the products are great along with the website ranking, then the majority of the traffic will turn into customers as well. It not only increases the brand awareness but also the higher ranks in Google ranking page give people a sense of reliability and credibility of the business. It allows you to market your products or service to the people and gain leads from there.
This is a great way to bring more customers. It is even better than the traditional means of advertisements where you have to invest a lot of money. But to get higher ranks in Google, you do not have to invest much. This is a cost effective process which will provide you a better, long-lasting and cheaper way to bring a lot of customers to your business. Regardless of the size and nature of your business, if you can make it to the top ranks of Google ranking page, then you will be getting a lot of customers. So, whether you have an online business or an offline, having an online presence is very important. And not only presence but you have to optimize your online website in the perfect way to get displayed in the search engine ranking page.
How To Get Higher Ranks In Google?
To get higher ranks in the Google or other search engine ranking page, you have to optimize your website properly. This is called Search Engine Optimization or SEO. If your website is search engine optimized then your company website will be able to get the higher ranks in the search engine page. Here are some of the things that you need to know about search engine optimization –
Keywords search: The first and foremost important thing that you need to do to get the best ranks in Google is to optimize the keyword. People search for a particular product or service with the help of keyword. You need to evaluate what are the keywords suitable for your product or service website and whether or not people search with that keyword. This is the toughest part of Search Engine Optimization. But SEO experts can do this perfectly by researching on the keywords perfectly suitable for your business.
Responsive website: With the advent of Smartphone, people use it more to search online than their laptops or desktops. Thus, if a website is not optimized for mobiles or tablets, then that website is not displayed in the higher ranks of Google search when searched from a mobile phone or tablet. So, it is very important to make your website mobile optimized i.e. the layout of the website will change according to the device used. This is another way to get higher ranks in the search engine result page.
Informative contents: No one has the time to read fillers and boring contents. Make your contents informative and interesting. Add the keywords to these contents. The rank of your website will be improved with this. Make sure you cover all the pieces of information that your customer will be looking for.
User-friendly layout: Believe it or not, but your Google rank also depends on the UI of your website. If the layout is simple, good and user-friendly, you will get a good rank.
So, use all the strategies to improve your ranking in Google search page. If your website gets a higher rank in Google, then it will undoubtedly help you to bring more customers for your company. For SEO, it is always better to hire a professional expert as bringing in customers is the most important part of your business.